To Mars Via Reality TV?

I wonder what Ray Bradbury would have thought of this. The Mars-One project proposes to send permanent (for the rest of their lives) colonists to Mars, funding coming from reality TV coverage:

View on youtube



They’ve got Nobel Prize-winning physicist Gerard ‘t Hooft on board. More on the story from NBC News. I wonder what Robert Zubrin of the Mars Society thinks of it.

Post your comment before you lose your train of thought. (Mine already left the station.)