Apropos of the discussion of oil and drilling in the Arctic Wildlife Refuge, today’s email brought a message from the Union of Concerned Scientists,* concerning a public comment period on proposed new government regulations on fuel standards for vehicles. There’s an interactive animation called “Extreme Auto Makeover,” which is mildly amusing, and which takes you to an email comment page. But more to the point, in terms of information, is the page you can reach by clicking the button for Extreme Data.
The short version—there’s a lot the auto industry can do to improve fuel economy and safety, using existing technology and without serious impact on either the cost or the luxurious driving experience that we all enjoy (me, too). All that’s required is the will to do it. But they’re not going to do it without strong persuasion.
For the record—I’ve been a Ford shareholder for several decades (since I bought five shares of stock upon graduating from high school; it’s up to about fifty shares now). I would be more than willing to see my dividends trimmed a little, if that were required to implement these changes. I don’t think it is necessary, though.
*President of UCS: Kevin Knobloch. Also known as “Coach,” to my daughters’ soccer team a few years ago. A good guy. Very sharp, tuned in, and civic minded.